AOH Release

Misk Heritage Museum “Asaan” Signs a Collaboration Agreement with Art of Heritage to Showcase Saudi Arabia’s Cultural Legacy

This 30-year agreement reflects Asaan Museum’s vision and mission to showcase cultural and heritage collections from different regions of the Kingdom.

 

Kingdom of Saudi Arabia, Riyadh, 30th April 2025

Asaan, a newly established museum dedicated to preserving and honoring Saudi heritage, has entered into a landmark 30-year agreement with Art of Heritage, affiliated with AlNahda Philanthropic Society for Women. The collaboration aims to exhibit thousands of exquisite pieces owned by Art of Heritage, including extensive collections and unique artifacts focused on the “Saudi Way of Life” and that have rarely been displayed publicly.

 

As part of this partnership, Asaan will house, manage, and display Art of Heritage’s extensive collection of 57,000 ethnographic objects, ensuring their preservation and accessibility for future generations. Before being transferred to the museum, Asaan will undertake the digitization of the collection to safeguard and document its historical significance. Additionally, the collection will be integrated into Asaan’s educational initiatives, interactive community engagement programs, and artisanal product development inspired by the collection—strengthening the connection between society and Saudi Arabia’s cultural identity and authentic heritage.

 

The collaboration agreement contributes to Asaan s mission to showcase authentic Saudi heritage and narrate inspiring stories about the everyday life of Saudi Arabia. Within an interactive environment, it allows visitors to learn up close about the diversity, richness and authenticity of the tangible and intangible heritage that abounds in the various regions of the Kingdom.

 

Art of Heritage Company was established three decades ago as part of AlNahda Society, it then became independent to as a non-profit company. It aims to preserve Saudi culture and revive it through preserving traditional crafts and supporting local artisans, as well as creating programs dedicated to training in mastering these crafts. The Art of Heritage collection that would be displayed at Asaan Museum carry around 57 thousand unique items, including nearly 3,000 pieces of jewelry, over 3,000 garments, almost 40,000 photographic materials and daily tools, more than 1,000 books and manuscripts, audio recordings and videos, centuries-old maps, and camel howdahs used by locals in the past.

 

Asaan, set to open in a few upcoming years, will provide an extraordinary and unparalleled environment for immersive experiences that highlight Art of Heritage collection and ignite visitor’s creativity and passion to explore Saudi Arabia’s rich culture and heritage, and continue to inspire Saudi people to move forward in shaping their future cultural and heritage legacy.

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Misk Heritage Museum “Asaan” Signs a Collaboration Agreement with Art of Heritage to Showcase Saudi Arabia’s Cultural Legacy

This 30-year agreement reflects Asaan Museum’s vision and mission to showcase cultural and heritage collections from different regions of the Kingdom.

 

Kingdom of Saudi Arabia, Riyadh, 30th April 2025

Asaan, a newly established museum dedicated to preserving and honoring Saudi heritage, has entered into a landmark 30-year agreement with Art of Heritage, affiliated with AlNahda Philanthropic Society for Women. The collaboration aims to exhibit thousands of exquisite pieces owned by Art of Heritage, including extensive collections and unique artifacts focused on the “Saudi Way of Life” and that have rarely been displayed publicly.

 

As part of this partnership, Asaan will house, manage, and display Art of Heritage’s extensive collection of 57,000 ethnographic objects, ensuring their preservation and accessibility for future generations. Before being transferred to the museum, Asaan will undertake the digitization of the collection to safeguard and document its historical significance. Additionally, the collection will be integrated into Asaan’s educational initiatives, interactive community engagement programs, and artisanal product development inspired by the collection—strengthening the connection between society and Saudi Arabia’s cultural identity and authentic heritage.

 

The collaboration agreement contributes to Asaan s mission to showcase authentic Saudi heritage and narrate inspiring stories about the everyday life of Saudi Arabia. Within an interactive environment, it allows visitors to learn up close about the diversity, richness and authenticity of the tangible and intangible heritage that abounds in the various regions of the Kingdom.

 

Art of Heritage Company was established three decades ago as part of AlNahda Society, it then became independent to as a non-profit company. It aims to preserve Saudi culture and revive it through preserving traditional crafts and supporting local artisans, as well as creating programs dedicated to training in mastering these crafts. The Art of Heritage collection that would be displayed at Asaan Museum carry around 57 thousand unique items, including nearly 3,000 pieces of jewelry, over 3,000 garments, almost 40,000 photographic materials and daily tools, more than 1,000 books and manuscripts, audio recordings and videos, centuries-old maps, and camel howdahs used by locals in the past.

 

Asaan, set to open in a few upcoming years, will provide an extraordinary and unparalleled environment for immersive experiences that highlight Art of Heritage collection and ignite visitor’s creativity and passion to explore Saudi Arabia’s rich culture and heritage, and continue to inspire Saudi people to move forward in shaping their future cultural and heritage legacy.

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