In partnership with the Saudi Camel Federation, Asaan presented a curated museum exhibition at Janadriyah featuring selected artifacts from both the Art of Heritage and Asaan collection.
The participation brought to life the deep-rooted bond between people and camels in Saudi Arabia, showcasing objects that reflected generations of knowledge, care, and cultural practices tied to this iconic heritage. As Asaan’s first participation in the festival, the activation underscored the enduring cultural significance of camels and their vital role in shaping Saudi identity and way of life.
Through its participation, Asaan reinforced its mission to preserve, celebrate, and safeguard the Kingdom’s rich heritage, ensuring its relevance and resonance for future generations.