In celebration of World Heritage Day 2026, Asaan delivered a two-day cultural program designed to bring Saudi heritage to life through immersive, multidisciplinary experiences. The program began with a thought-provoking panel discussion featuring leading experts and specialists exploring the theme of safeguarding intangible heritage through lived experience. This was followed by a contemporary culinary experience that reimagined traditional Saudi dishes, offering attendees a dynamic expression of heritage through food.

On the second day, Saudi coffee took center stage through an engaging experiential activation that invited employees of the Misk Foundation to explore the diverse flavors of coffee from across the Kingdom, while discovering the stories, traditions, and craftsmanship behind its preparation, serving rituals, and the cultural significance of the dallah. Together, the program reflected Asaan’s commitment to preserving and celebrating Saudi heritage by making it vibrant, relevant, and deeply engaging for contemporary audiences.