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This Privacy Policy was published in September 2025.

Welcome to the Heritage Bank, one of Misk Heritage Museum “Asaan” activations at Misk Tour 2025, our site is owned by Asaan one of the subsidiaries of Mohammed Bin Salman  Foundation (Misk) (“We” “Us” “Our” refers to Asaan or/ and heritage bank

Our services are provided to you through our website (asaan.sa) and its associated sub-domains (the “website”). A sub-domain is another page on the Asaan website other than the homepage.

This Privacy Policy will inform You of how We use Your personal data, such as Your name, email address and other contact information capable of identifying You. We respect Your right to privacy, and We are committed to protecting Your personal data. We collect Your personal data in full compliance with the relevant regulations under PDPL (Personal Data Protection Laws).  This Privacy Policy applies to Misk data processing activities in relation to data collected when you use the Asaan website.

WHAT PERSONAL DATA OF YOURS DO WE HAVE?

• First  name

• Last name
• Phone number
• email address

PURPOSE FOR USING YOUR DATA

• To provide you with Our services

• To improve our website and service offering

• To improve our customer service.

• To administer a contest, promotion, survey or other site features.

• To send you email communication on various subjects, including marketing and advertisements.

APPLICABLE GOOD REASONS

• It is in Our legitimate interests to make Our website and service offering better.

• It is in Our legitimate interests to make Our customer service better.

• It is in Our legitimate interests to provide You with our services.

• We are required to do so by Our terms and conditions.

• It is in Our legitimate interests to provide You with these offerings.

• We will only send you such emails if you say we can send them to you.

• We will send You ads and marketing materials  This will include adverts and promotions from Our contest sponsors and promotional marketing partners that We think may be of interest to You.

However, , You can change the relevant settings. Should You change Your mind, the email containing the advertisement will include an “Unsubscribe” button so that You can stop receiving such data.

• We will never do anything with your data that we’re not permitted to do. We will always be honest with You about how we use Your data. We’ll explain the reasons behind its use.

PHOTOGRAPHY AND PUBLICATION PERMESSION

You hereby consent, authorize and grant Asaan the right and permission to copyright and/or publish, reproduce or otherwise use Your name, voice, and likeness in video, photographs, written materials, and audio-visual recordings.

You acknowledge and understand these materials about or of You may be used for both commercial and/or non-commercial purposes.

You understand that any material taken of You may be edited, copied, exhibited, published and/or distributed. You also understand this material may be used individually or in conjunction with other media in any format, including without limitation to print publications, digital publications, and/or public broadcast for any lawful purpose. There is no time limit on the validity of this release nor are there any geographic limitations on where these materials may be distributed.

You hereby consent, acknowledge and grant Asaan , its subsidiaries, all ownership rights and irrevocable right and permission to use, copyright, publish, sell, distribute, and/or promote the recorded video, photo, interview, and/or audio subject to the relevant laws and regulations in the Kingdom of Saudi Arabia.

You understand that Your attendance is voluntary and that You may, at any time, discontinue Your involvement and not attend the Heritage bank.

You understand that Asaan currently perceives no risk, and You take full responsibility for Your registration in the  Heritage bank and any risks that it may entail (either legal, physical, or mental) and You hereby release Asaan from any and all claims, demands, losses, damages, suits, and liabilities of any kind whatsoever in connection with the foregoing.

SHARING YOUR DATA

We may sometimes need to share Your data with other people or companies subject to the appliable regulations in the Kingdom of Saudi Arabia. Here are some examples.
(1) If Our organization gets acquired or merged with another entity. If this happens, we will inform You.

(2) We share Your data with other companies that assist Us in running Our organization and enabling You to use Your account. We only work with companies that We trust to protect Your data. For example, We may share details of [an order you have placed with Our service providers who will fulfill your order], ensuring You receive what You requested.
We share Your data with third parties who assist us delivering Our services, such as companies that host and maintain our computer network or our website and companies that process payments on Our behalf.

(3) We share Your data with people who assist Us running Our organization such as attorneys and accountants to ensure we comply with the law and operate correctly.
We share Your data with the government and other statutory entities for regulatory compliances.
(4) We only share Your data with other companies and people when We know they will protect it in the same way that we do.

It is important that You know where we send Your data. We will send it to people and companies that are in Saudi Arabia or other countries around the world. Whenever We do need to transfer Your data, We will make sure that it is protected and comply with all regulations under applicable privacy laws in the Kingdom of Saudi Arabia.